Okay, so I get this question in my DMs almost every week: "Livia, what even is princesscore?" And honestly, I love being asked, because it means someone is peeking into this soft little world of mine and wondering if maybe they'd like to live there too. So let me pull back the ribbon and explain it properly, the way I wish someone had explained it to me before I fell headfirst into pink.
Princesscore, to me, is the dreamiest cousin of coquette. Coquette is all bows, lace, ballet flats and a slightly mischievous wink. Princesscore takes that same sweetness and turns the softness all the way up: think fairytale, think a girl who genuinely believes her ordinary Tuesday deserves a little sparkle. It's not about looking rich or perfect. It's about treating yourself like the main character of a very gentle, very pink story. The other week I posted about my favourite cheap perfume with about nine sugary hashtags, and that little bottle is the whole aesthetic in miniature: something inexpensive that still makes you feel precious.
What princesscore actually means to me
People assume it's a costume, but for me it's a feeling first and a wardrobe second. It's the mood of wanting your life to be soft. I'm a redhead, so I grew up thinking pink "wasn't my colour," and princesscore was quietly where I unlearned that. Now dusty rose, blush, powder pink and cream all live happily against my hair, and I feel more like myself than I ever did in the neutral, grown-up clothes I thought I was supposed to want. If you want the longer story of how I got here, I share a bit of it on my about page.
The building blocks are gentler than they look. Soft fabrics that catch the light, a bow somewhere (a hair bow counts, I promise), a little lace at a collar or hem, a ballet flat or a Mary Jane, and one small feminine detail that makes you smile when you catch it in a shop window. You genuinely don't need much. You need the mood, and then a few pieces that whisper it.
How to build it on a budget
Here is the part I get most excited about, because I built almost my entire soft wardrobe secondhand. Thrifting is where princesscore actually gets fun: charity shops and vintage rails are quietly full of lace-trim blouses, pleated skirts, pearl buttons and little cardigans that nobody else looked twice at. I hunt for anything with a sweet detail, then upcycle it, swapping in a satin ribbon, adding a bow, taking a hem up. When I do buy pre-loved online I'm forever scrolling Depop, and I sell a few of my own thrifted-and-styled finds there too. One pretty piece at a time is genuinely how a whole wardrobe grows.
If you take one thing from me today, let it be this: build your soft wardrobe slowly and let it feel like play, not pressure. Buy the cheap perfume that makes you happy. Add the bow. Keep the pieces that make your Tuesday feel like a fairytale. If you want to see how I put it all together day to day, I'm always sharing the girly little details over on Instagram. Come be soft with me. #liviasloves